A Guide To Sustainable Investing

A Guide To Sustainable Investing

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One thing we often enjoy discussing with other business professionals, portfolio managers, and seasoned investors is sustainable investing. Sustainable investing helps us build a better world by encouraging positive social and environmental change. It also helps us build better financial futures as well – by encouraging us to focus on building businesses that can weather wider social and environmental challenges. 

What Is Sustainable Investing?

Sustainable investing, also known as socially responsible investing, is when an individual or a company strongly considers environmental, social, and corporate governance factors before allocating money to a business or a project. 

Why Is Sustainable Investing Important?

Sustainable investing encourages companies to be more transparent with stakeholders when it comes to their activities. It may even encourage them to consider changing their practices and ways of doing business. It is vital to notice that the recent focus on sustainable investing has led to a substantial increase in money invested in ESG companies.  

When looking at sustainable investing, you can consider it as a way of aligning your core values with those of the companies in which you are considering investing. It is essential to add here that sustainable investing is generally considered a long-term strategy, and not necessarily something that will help you achieve your short-term goals. As with any investment, you need to give your investment the time to grow and to contribute to your long-term wealth. 

What Makes A Company Or Project Sustainable?

Now, the next thing to consider is what makes a company or a project sustainable and what are the most important factors to keep in mind. 

Let`s first get started by briefly examining the factors that comprise sustainable investing or the so called ESG factors:

1 – Environmental Factors 

This factor looks at the impact that a company or a project has on the environment. It takes into account the technology a company uses, what a company does to reduce its carbon footprint, and how well it manages its water, waste, and energy consumption.

2. –  Social Factors

This factor looks at what impact a company or a fund has on society. It addresses issues such as racial diversity, human rights, health and safety, and community engagement.

3 – Corporate Governance 

This factor deals with how a company is managed or governed. It looks at the actions and policies a company implements in order for it to achieve what it has set out to achieve. 

With this in mind, if we are considering investing in a company, then we need to assess whether that company has ‘green’ policies, if they deliver on their promises, and if their actions are in line with their goals. 

If you don’t have time to carry out your own analysis and research, you can also leave this in the hands of a professional portfolio management firm. Their analysts will do the research for you and provide you with a comprehensive list of ESG projects and companies to invest in. Alternatively, you can look into less tailored solutions and choose one of their ready-made social investing strategies. 

Final Thoughts

Sustainable investing doesn’t mean that you need to compromise on returns. You simply need to focus on finding the right ESG investment solutions. There are many providers that can help you invest in long-term socially responsible companies, and enable you to achieve  substantial financial gains without compromising your values.  

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Risk Disclaimer: Investing is not for everyone and the value of investments can fall as well as rise, so you might get back less than you invest. The direct investing service doesn’t give personal advice on investments. If you’re unsure, seek independent advice. Tax rules can change in future. Their effects on you will depend on your individual circumstances. The value of investments and the income from them can go down as well as up and you may not recover the amount of your original investment. Past performance is no guarantee of future success. Seek independent financial advice if necessary.



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